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Digital Event Forecast

An audit of 80+ events since March 2020 with expert recommendations and detailed case studies.

Digital Event Forecast | Version 5

July 2021  |  Audit & analysis of 80+ digital events

At long last, it’s time for event teams to celebrate the fact that we can actually see the light at the end of the tunnel. It’s no longer an idiom, but a real sense of impending normalcy and a reminder of how much we have accomplished in the past year. 

Though, it presents an important question — what does that light signify? Is it a complete return to in-person events? Are digital events here to stay? Or is it perhaps an entirely new event format we haven’t yet considered?

While best practices will emerge, there is no one-size-fits-all approach. It all comes back to strategy when designing the right combination of in-person and digital experiences for your organization.

In this fifth iteration of the Digital Event Forecast, we cover:

  • An analysis of 83 events hosted by enterprise-scale technology providers serving a global audience.
  • Detailed case studies and analysis of 4 prominent digital events
  • Recommendations from our experts on building an engaging, strategic digital experience
  • Our expectations of what's to come

So, what does this mean for event strategists? We get to shape the long-term future of events by testing and amplifying our integrated strategies throughout the upcoming months, a charge I am so excited to be a part of.

Erica Spoor | President & Chief Strategist | Impact Point Group

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